Rai, Tage S.; Diermeier, Daniel - In: Organizational Behavior and Human Decision Processes 126 (2015) C, pp. 18-26
ascription caused companies to elicit anger as villains, but not sympathy as victims. Differences in sympathy were mediated by … recognizable brand (i.e. Google) was anthropomorphized, perceptions of experience increased and the sympathy gap disappeared. An … organization seen as high in experience and low in agency (i.e. sports team) elicited more sympathy and less anger than companies …