arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

study seeks to analyze producer hedging behavior within the framework of the overall marketing behavior. Producer marketing … behavior is modeled as a simultaneous choice between cash sales, cooperative marketing and forward contracts, and hedging. A … (direct hedging vs. cooperative marketing and forward contracts). …