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Who Gives More? A Comparative Perspective of Philanthropic Giving through Foundations within the UEFA and the NFL
Dietl, Helmut; Franck, Egon; Hillebrandt, Julia - Institut für Strategie und Unternehmensökonomik … - 2010
Due to the specifics of the football governance systems and cultures of Europe and the United States, we hypothesize … that the charitable foundation involvement of the National Football League (NFL) and its teams is more pronounced than that … of the Union of European Football Associations (UEFA) and its Champions League (UCL) clubs. On the basis of a literature …
Persistent link: https://www.econbiz.de/10008642747
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Brand management throughout professional athletes' careers
Schweizer, Nicolas; Dietl, Helmut - 2015
This paper examines how professional athletes can optimize commercial revenues from endorsement and sponsorship agreements throughout their careers. We use athlete brand management, defined as the balancing of brand building and brand selling activities, to understand the dynamics of commercial...
Persistent link: https://www.econbiz.de/10011416561
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Outsourcing sports sponsorship activities: a multi-theoretical approach
Dietl, Helmut; Schweizer, Nicolas - 2015
The purpose of this paper is to understand and explain why some professional sports organizations outsource their sponsorship-related activities to sports marketing agencies whereas others purposely retain these activities in-house. The paper applies the Resource-Based View (RBV) and Transaction...
Persistent link: https://www.econbiz.de/10011416563
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Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective
Dietl, Helmut; Schweizer, Nicolas - 2015
This paper develops a framework for illustrating why sponsored sports entities, the "sponsees", often struggle to achieve their sponsorship-related goals to maximise sponsorship income, to satisfy their sponsors, and to create positive image or brand effects through the sponsorship. Based on a...
Persistent link: https://www.econbiz.de/10011416565
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The role of physical attractiveness in tennis TV-viewership
Dietl, Helmut; Özdemir, Anil; Rendall, Andrew Vikram - 2018
What is beautiful is good, the ancient Greek lyric poet Sappho wrote over 2,500 years ago. Studies in social sciences, anthropology, psychology, and economics have shown various effects of physical attractiveness. Physically attractive people are hired more often, receive faster promotion, and...
Persistent link: https://www.econbiz.de/10011945841
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The Effect of Luxury Taxes on Competitive Balance, Club Profits, and Social Welfare in Sports Leagues
Dietl, Helmut; Lang, Markus; Werner, Stephan - Institut für Strategie und Unternehmensökonomik … - 2008
This paper provides a game-theoretic model of a professional sports league and analyzes the effect of luxury taxes on competitive balance, club profits and social welfare. We show that a luxury tax increases aggregate salary payments in the league as well as produces a more balanced league....
Persistent link: https://www.econbiz.de/10005078946
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The Combined Effect of Salary Restrictions and Revenue Sharing in Sports Leagues
Dietl, Helmut; Lang, Markus; Rathke, Alexander - Institut für Strategie und Unternehmensökonomik … - 2009
Many major sports leagues are characterized by a combination of cross-subsidization mechanisms like revenue-sharing arrangements and payroll restrictions. Up to now, the effects of these policy tools have only been analyzed separately. This article provides a theoretical model of a team sports...
Persistent link: https://www.econbiz.de/10005078948
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Revenue Sharing, Reserve Clause and Salary Caps in Professional Team Sports Leagues
Dietl, Helmut; Franck, Egon; Lang, Markus; Rathke, Alexander - Institut für Strategie und Unternehmensökonomik … - 2008
the European football leagues. Moreover, we show how to design an efficient salary cap system in the European football …
Persistent link: https://www.econbiz.de/10005078949
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Salary Cap Regulation in Professional Team Sports
Dietl, Helmut; Franck, Egon; Lang, Markus; Rathke, Alexander - Institut für Strategie und Unternehmensökonomik … - 2008
aggregate salary payments. Taking into account the idiosyncrasies of European football, our paper further highlights the …
Persistent link: https://www.econbiz.de/10005015174
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Overinvestment in Team Sports Leagues: A Contest Theory Model
Dietl, Helmut; Franck, Egon; Lang, Markus - Institut für Strategie und Unternehmensökonomik … - 2005
This paper applies contest theory to provide an integrated framework of a team sports league and analyses the competitive interaction between clubs. We show that dissipation of the league revenue arises from `overinvestment' in playing talent as a direct consequence of the ruinous competitive...
Persistent link: https://www.econbiz.de/10009398246