This paper examines how professional athletes can optimize commercial revenues from endorsement and sponsorship agreements throughout their careers. The paper uses athlete brand management, defined as the balancing of brand building and brand selling activities, to understand the dynamics of...

Purpose The purpose of this paper is to understand and explain why some professional sports organizations outsource their sponsorship-related activities to sports marketing agencies, whereas others purposely retain these activities in-house. Design/methodology/approach The paper applies...

We develop an industry specific model of price competition with product differentiation to analyze the effect of entry regulation on process innovation in the Swiss mail industry. We consider the four most prominent scenarios: regulated monopoly, end-to-end competition, worksharing without...

Mit der Etablierung von Wahlbörsen zur Prognose späterer Wahlergebnisse entstand eine Vielzahl von Anwendungsfeldern für virtuelle Informationsbörsen als neues Instrument der Marktforschung. Die besonders betonte prognostische Qualität des Verfahrens und die entgegengebrachte...

Vorliegendes Arbeitspapier diskutiert die Spielermarktregulierung.

This paper analyses the short- to medium-term determinants of demand for professional team sports. Focusing on the economically important demand for TV broadcasts in this area, Dietl/Franck/Roy enter territory that is mostly unexplored by sports economists so far. (...)

Comparisons between European and North American sports leagues have occurred over the years. In this paper, we attempt to bring these comparisons down to the essential elements – what has come to be called Rottenberg's (1956) invariance principle and theoretical insights into attempts to alter...

This paper develops a formal model of a cooperative enterprise which explains why cooperatives are present in such a large number of sectors. In our model of a multi-stage production process, we account for the possibility that producers can acquire knowledge to decrease their cost of...

The regulation of executive pay currently is a topic widely discussed in politics and the media. In this contribution we analyze a sector with a long tradition of pay regulation: professional team sports. We provide an analysis of the most important regulatory practices and their consequences on...