In this study we investigate the relationship between involvement and use of multiple search channels in the case of pre-purchase information search for automobiles. We derive theoretical hypotheses by combining arguments from both an economic or cost/benefit approach and a motivational...

In this paper, we measure the relations between stated and revealed car preferences and the use of information sources in the car purchasing process, based on a survey of households in the Netherlands. The analysis showed that attitudinal and behavioral constructs are found for...