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~person:"Diller, Hermann"
~subject:"Germany"
~type:"article"
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Marketing : journal of research and management
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Process oriented
marketing
Diller, Hermann
;
Ivens, Björn Sven
- In:
Marketing : journal of research and management
2
(
2006
)
1
,
pp. 14-29
Persistent link: https://www.econbiz.de/10003320805
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