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Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
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Paradigm : the journal of Institute of Management Technology
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ECONIS (ZBW)
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Determinant attributes of store choice in organized retail
Dilpreet Singh
;
Sandhu, Namrata
- In:
Big data analytics for improved accuracy, efficiency, …
,
(pp. 33-50)
.
2021
Persistent link: https://www.econbiz.de/10012631164
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Gender contamination in Indian automobile advertisements : male acceptance or alienation?
Sandhu, Namrata
;
Dilpreet Singh
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10012161028
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