We propose an opinion formation model which includes both the influence of internal motivation and dissipation. Active agents adopt their neighbors’ opinions according to a simplified set of rules, but they may gradually lose their interests in the discussion and drop out of it. On the other...

A basic characteristic of most opinion models is that people tend to agree or compromise in the opinion interaction, which could be hopefully described by cooperative games in the evolutionary game theory framework. This paper presents game theory methods to model the formation of binary...

In order to maximize cost efficiency from scarce marketing resources, marketers are facing the problem of which group of consumers to target for promotions. We propose to use a decision theoretical approach to model this strategic situation. According to one promotion model that we develop,...

Selective attention describes that individuals have a preference on information according to their involving motivation. Based on achievements of social psychology, we propose an opinion interacting model to improve the modeling of individuals’ interacting behaviors. There are two parameters...