The identification and characterization of consumers’ preferences for agricultural products may constitute a valuable tool for producers in identifying market niches for their current production and to plan activity choice for the future. Traditional varieties of fruits and vegetables have...

Consumers’ decision when buying fruit and vegetables is determined by tangible and intangible attributes. In general, intangible attributes, such as the origin of the variety, are not perceived by consumers before or after purchase; thus, information on these characteristics of products must be...

The increased depletion of biological diversity in agriculture can be attributed to the massification and standardization of production. Another argument is the often mentioned lower productivity of these varieties and the lack of a market price premium that compensates for these higher...

We investigate the factors that influence farmers’ adoption of agrobiodiversity measures using survey data collected at a geographically relevant scale. The current economic theory of technology adoption is used to guide our thinking. While, to date, studies in this area have frequently...