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Dionísio, Pedro
Moutinho, Luiz
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Fandom affiliation and tribal behaviour : a sports marketing application
Dionísio, Pedro
;
Leal, Carmo
;
Moutinho, Luiz
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 17-39
Persistent link: https://www.econbiz.de/10003698914
Saved in:
2
Surf tribal behaviour: a sports marketing application
Moutinho, Luiz
;
Dionísio, Pedro
;
Leal, Carmo
- In:
Marketing intelligence & planning
25
(
2007
)
6-7
,
pp. 668-690
Persistent link: https://www.econbiz.de/10007871899
Saved in:
3
Surf tribal behaviour: a sports marketing application
Moutinho, Luiz
;
Dionísio, Pedro
;
Leal, Carmo
- In:
Marketing intelligence & planning
25
(
2007
)
7
,
pp. 668-690
Persistent link: https://www.econbiz.de/10007863302
Saved in:
4
Fandom affiliation and tribal behaviour : a sports marketing application
Dionísio, Pedro
;
Leal, Carmo
;
Moutinho, Luiz
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 17-39
Persistent link: https://www.econbiz.de/10009853807
Saved in:
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