This research analyses the influence of perceived authenticity of Christmas Markets and their products on shopping expenditure. The quantitative analysis was conducted based on 1275 self-administered questionnaires collected among event attendees in three different Northern Italian Christmas...

This paper aims to examine the determinants of the visitors' expenditure behavior at Christmas Markets. We have analyzed the visitors' expenditure at micro-level, dividing them into spending on accommodation and on food and beverage. The explicative variables taken into account are...

The purpose of this paper is to explore residents' perceptions of tourism impacts and how they affect attitudes towards local tourism policies. Particular attention is paid to the analysis of community attachment and employment sector of residents. This study presents the results of a...

Considering the importance of market segmentation as a marketing tool to determine promotional policies, this paper aims, through an empirical application, to determine the optimal way to choose both the best cluster algorithm and the best cluster partition.For this purpose, an empirical study...

Many cultural events are an adoption of past rituals and traditional customs created by destination managers in order to improve tourism development. However, to be successful, such cultural events need to be authentic and need the support of the local community and the capacity of the locals to...

This study aims at estimating and comparing the determinants of expenditure behaviour of visitors in two types of museums. An ad-hoc survey was conducted between June and September 2011 among the visitors of the principal museums of the two provinces of Bolzano and Trento: the South Tyrol Museum...

This study aims at estimating and comparing the determinants of expenditure behaviour of visitors in two types of museums. An ad-hoc survey was conducted between June and September 2011 among the visitors of the principal museums of the two provinces of Bolzano and Trento: the South Tyrol Museum...