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Affinity for quantitative tools : undergraduate marketing students moving beyond quantitative anxiety
Tarasi, Crina O.; Wilson, J. Holton; Puri, Cheenu; … - In: Journal of marketing education : JME 35 (2013) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10009772975
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Antecedents of Student Attitudes toward Computers
Divine, Richard L.; Holton Wilson, J.; Daubek, Hugh G. - In: Journal of marketing education : JME (1997), pp. 54-65
Persistent link: https://www.econbiz.de/10007366997
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Affinity for Quantitative Tools: Undergraduate Marketing Students Moving Beyond Quantitative Anxiety
Tarasi, Crina O.; Wilson, J. Holton; Puri, Cheenu; … - In: Journal of marketing education : JME 35 (2013) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10010095485