//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dmoch, Thomas"
~subject:"France"
~subject:"Frankreich"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Bilanzierung von Rückstell...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
France
Frankreich
Culture
2
Deutschland
2
Event marketing
2
Event-Marketing
2
Germany
2
Kultur
2
Schweiz
2
Switzerland
2
Advertising
1
Comparison
1
International marketing
1
Internationales Marketing
1
Promotional materials
1
Psychology of advertising
1
Standardisierung
1
Standardization
1
Theorie
1
Theory
1
Vergleich
1
Werbemittel
1
Werbepsychologie
1
Werbung
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Bibliografie enthalten
Aufsatz in Zeitschrift
1
Bibliography included
1
Hochschulschrift
1
Thesis
1
Language
All
German
2
Author
All
Dmoch, Thomas
Kugler, Peter
4
Cochran, Steven J.
3
Jarboui, Anis
3
Madura, Jeff
3
Zimmermann, Heinz
3
Abaoub, Ezzeddine
2
Ali, Jasim al-
2
Bailly, Antoine
2
Bengoa, Dolores S.
2
Bremer, Sven
2
Caporale, Guglielmo Maria
2
Chelley-Steeley, Patricia L.
2
Eijffinger, Sylvester C. W.
2
Falk, Martin
2
Flandreau, Marc
2
Fung, Hung-gay
2
Grabowski, Dirk
2
Greaney, Theresa M.
2
Grisse, Christian
2
Hürlimann, Christian
2
Liebler, Sylvia
2
Mansur, Iqbal
2
Maurer, Raimond
2
Nitschka, Thomas
2
Njah, Mouna
2
Nouri, Yosr
2
Oertmann, Peter
2
Paul, M. Thomas
2
Pittis, Nikitas
2
Puwein, Wilfried
2
Rosen, Monika
2
Schaling, Eric
2
Steeley, James M.
2
Tirard, Jean-Marc
2
Wagner, Marcus
2
Wiley, Marilyn K.
2
Zanetti, Attilio
2
Abken, Peter A.
1
Aderhold, Eltje
1
more ...
less ...
Published in...
All
Berichte aus der Betriebswirtschaft
1
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Interkulturelle Werbung : verhaltenswissenschaftliche Grundlagen für die Standardisierung erlebnisbetonter Werbung
Dmoch, Thomas
-
1997
-
Als Ms. gedr
Persistent link: https://www.econbiz.de/10000962379
Saved in:
2
Der Einfluß der Kultur auf die Standardisierbarkeit erlebnisbetonter Werbung: eine empirische Untersuchung in Deutschland, Frankreich und der
Schweiz
Dmoch, Thomas
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10001457819
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->