Došen, Đurđana Ozretić; Škare, Vatroslav; Krupka, Zoran - In: Tržište/Market 19 (2007) 2, pp. 173-188
Country image has been a challenging area of interest to scientists and marketing professionals for years. Results of a number of comprehensive research projects support assumptions on the importance of the impact that country image has on the decisions of consumers and businessmen with respect...