//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dolansky, Eric"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How to display products availa...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Celebrity
2
Consumption
2
Evaluation
2
Fit
2
Incongruity
2
Schema
2
Sponsor
2
Advertising effects
1
Bewertung
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenimage
1
Sponsoring
1
Sponsorship
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Dolansky, Eric
Fleck-Dousteyssier, Nathalie
6
Grolleau, Gilles
5
Foster, John
4
Bekir, Insaf
3
Bell, William Paul
3
Casati, Anne
3
Gaižauskienė, Laura
3
Genet, Corine
3
Tunčikienė, Živilė
3
Verma, Pranay
3
Wild, Phillip
3
Yu, Kangkang
3
Agarwal, Madhushree Nanda
2
Akingbola, Kunle
2
Alhouti, Sarah
2
Antonetti, Paolo
2
Arif, Hermita
2
Baghi, Ilaria
2
Bagia, Ravindra
2
Baye, Michael R.
2
Bezes, Christophe
2
Bharadwaj, Sangeeta Shah
2
Bruhn, Manfred
2
Buil Carrasco, I.
2
Cao, Jinwei
2
Carlson, Brad D.
2
Cechella, Cristiano
2
Cerigioni, Francesco
2
Chandler, Nick
2
Charry, Karine
2
Chen, Yue-Yang
2
Chênevert, Denis
2
Clemente, Sarah
2
Darpy, Denis
2
DeMotta, Yoshiko
2
Demoulin, Nathalie T. M.
2
Dentinho, Tomaz
2
Dequech, David
2
Donavan, D. Todd
2
more ...
less ...
Published in...
All
Marketing Letters
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
1
RePEc
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
Saved in:
2
The effects of perceived product-extrinsic cue incongruity on consumption experiences: The case of celebrity sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing Letters
25
(
2014
)
4
,
pp. 373-384
important practical implications for marketers, namely that product–sponsor
fit
can enhance consumers' consumption experiences …
Persistent link: https://www.econbiz.de/10011155230
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->