Lee, Hsin-Hsuan; Dolen, Willemijn; Kolk, Ans - In: Journal of Business Ethics 118 (2013) 4, pp. 695-707
To contribute to the debate on the role of social media in responsible business, this article explores blogger buzz in reaction to food companies’ press releases on health and obesity issues, considering the content and the level of fit between the CSR initiatives and the company. Findings...