Social Marketing has had a major impact on health promotion. Its implications for engaging the public with science, (science communication) are just as profound. This article demonstrates the rewards of Social Marketing - voluntary behavioural change for the greater good of the individual and...

Social marketing recognizes that neither government nor education can solve the growing range of complex social policy issues facing societies. Social marketing is about voluntary behavioural change for the good of the individual and society, combining individual factors with institutional,...

The worldwide problem of obesity has been widely publicized as a major health issue (2004). The ‘Get Your Life in Gear' pilot project is a workplace initiative that sought to play a strategic role in tackling male obesity on the island of Ireland. Truck drivers are known to be a high risk...

The exponential decline in economic growth and competitiveness, coupled with a growing number of complex social problems are creating challenging times for policy makers. Complex and multifaceted issues cannot be solved by government alone and therefore, social marketers need a more...