Purpose This paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface. Design/methodology/approach This paper integrates research from co-creation and service dominant logic with entrepreneurship to explore the value of SDL for...

Purpose The purpose of this paper is to conceptually and empirically explore the antecedents and consequences of entrepreneurial burnout that is burnout related to the process of discovery or creation of attractive economic opportunities, the assessment of these opportunities, and the decision...

Since Venkatramans (1989) research on communicative adopters, little attention has been directed toward this segment of consumers who are often very important actors in the adoption process. This research is designed to examine whether Venkatraman's (1989) communicative adopter concept is...

Purpose The purpose of this paper is to better define the contribution of entrepreneurship to theadvancement of marketing thought.Design/methodology/approach The paper is a literature review that uses examples from theliterature to propose new research directions.Findings The paper proposes...

Anschaulich und detailliert beschreiben Klaus Doppler und Christoph Lauterburg, dass moderne Unternehmensstrukturen eine team- und kundenorientierte Kultur erfordern. Die Autoren zeigen, wie eine solche Haltung etabliert werden kann. Sie beschreiben die Phasen von Veränderungsprozessen, die...