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~person:"Doren, Doris C.Van"
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Doren, Doris C.Van
Smith, Darlene Brannigan
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Journal of marketing education : JME
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Articles - Scenario Planning: A New Approach to Teaching Marketing Strategy
Doren, Doris C.Van
;
Brannigan Smith, Darlene
- In:
Journal of marketing education : JME
21
(
1999
)
2
,
pp. 146-155
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