Narrow search
Showing 1 - 8 of 8
Cover Image
Wie Hybrid-Angebote funktionieren
Shankar, Venkatesh; Berry, Leonard L.; Dotzel, Thomas - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 1, pp. 56-63
Persistent link: https://www.econbiz.de/10003911207
Cover Image
Service innovativeness and firm value
Dotzel, Thomas; Shankar, Venkatesh; Berry, Leonard L. - In: Journal of marketing research : JMR 50 (2013) 2, pp. 259-276
Persistent link: https://www.econbiz.de/10009737770
Cover Image
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas; Shankar, Venkatesh - In: Journal of marketing 83 (2019) 5, pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Cover Image
Creating New Markets Through Service Innovation - Incremental improvements in service offerings are not uncommon, but to generate new markets or reshape existing ones, executives m...
Berry, Leonard L.; Shankar, Venkatesh; Parish, Janet Turner - In: MIT sloan management review 47 (2006) 2, pp. 56-64
Persistent link: https://www.econbiz.de/10006228675
Cover Image
Mit Kampfmarken Konkurrenten abwehren - Marketing I: Premiumanbieter reagieren auf Discount-Konkurrenz häufig mit einer eigenen Billigmarke. So vermeiden sie die Risiken, die mit d...
Shankar, Venkatesh; Berry, Leonard L; Dotzel, Thomas - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10008348501
Cover Image
A Practical Guide to Combining Products and Services - While the promise of hybrid offerings is great, it's easy to get them wrong. Here's how to decipher which products and servic...
Shankar, Venkatesh; Berry, Leonard L.; Dotzel, Thomas - In: Harvard business review : HBR (2009), pp. 94-99
Persistent link: https://www.econbiz.de/10008327402
Cover Image
Service Innovativeness and Firm Value
Dotzel, Thomas; Shankar, Venkatesh; Berry, Leonard L - In: Journal of marketing research : JMR 50 (2013) 2, pp. 259-276
Persistent link: https://www.econbiz.de/10010100764
Cover Image
The Effects of B2B Service Innovations on Firm Value and Firm Risk : How Do They Differ from Those of B2C Service Innovations?
Dotzel, Thomas - 2016
Both developed and developing economies worldwide are becoming increasingly services-driven. By some estimates, the value of business-to-business (B2B) commerce dwarfs that of business-to-consumer (B2C). In particular, firms competing in business markets are constantly seeking to introduce...
Persistent link: https://www.econbiz.de/10012982968