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Dowling, Grahame R.
Fombrun, Charles J.
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The Oxford handbook of corporate reputation
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Keeping score : the challenges of measuring corporate reputation
Dowling, Grahame R.
;
Gardberg, Naomi A.
- In:
The Oxford handbook of corporate reputation
,
(pp. 34-68)
.
2012
Persistent link: https://www.econbiz.de/10009573970
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Keeping Score: The Challenges of Measuring Corporate Reputation
Dowling, Grahame R.
;
Gardberg, Naomi A.
- In:
The Oxford handbook of corporate reputation
.
2012
Persistent link: https://www.econbiz.de/10013476689
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