How have retailers survived the recession, and who will prosper in the coming decade? In order to answer these questions, David Cook and Peter Doyle examined the strategies of a number of organisations which have managed to flourish in these times of trimmed margins and economic restraint. Their...

This study identifies those retailing strategies which have been successful in generating high profit performance in the UK. Findings are based upon information on the financial structure and marketing strategies of 88 major UK retailers. The first section identifies the key environmental...