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Choice set heterogeneity and the role of advertising : an analysis with micro and macro data
Draganska, Michaela; Klapper, Daniel - 2010
Persistent link: https://www.econbiz.de/10008661596
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Can't buy me love : investigating the effect of advertising on brand awareness and perceived quality using panel data
Clark, C. Robert (contributor);  … - 2008 - [Rev.]
Persistent link: https://www.econbiz.de/10003783463
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Determinanten der Werbewirkung von Markenhomepages
Bauer, Hans H.; Mäder, Ralf; Fischer, Christian - 2001
Persistent link: https://www.econbiz.de/10001762970
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Auswirkungen des Markennamenwechsels auf den Markenwert
Bauer, Hans H.; Mäder, Ralf; Valtin, Alexandra - 2003
Persistent link: https://www.econbiz.de/10001875487
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011542112
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011561967