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Segmenting motivation : an analysis of fantasy baseball motives and mediated sport consumption

Dwyer, Brendan; Shapiro, Stephen L.; Drayer, Joris - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 129-137

Persistent link: https://www.econbiz.de/10009373488

Gambling and fantasy : an examination of the influence of money on fan attitudes and behaviors

Mahan, Joseph E.; Drayer, Joris; Sparvero, Emily - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 3, pp. 159-169

Persistent link: https://www.econbiz.de/10009665737

Examining the impact of league entry fees on online fantasy sport participation and league consumption

Drayer, Joris; Dwyer, Brendan; Shapiro, Stephen L. - In: European Sport management quarterly : ESMQ 13 (2013) 3, pp. 339-357

Persistent link: https://www.econbiz.de/10009783440

Examining consumer perceptions of demand-based ticket pricing in sport

Shapiro, Stephen L.; Drayer, Joris; Dwyer, Brendan - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 1, pp. 34-46

Persistent link: https://www.econbiz.de/10011508551

The tie that blinds? : developing and validating a scale to measure emotional attachment to a sport team

Dwyer, Brendan; Mudrick, Michael; Greenhalgh, Gregory P.; … - In: Sport management review 18 (2015) 4, pp. 570-582

Persistent link: https://www.econbiz.de/10011411128

Gambling and Fantasy : An Examination of the Influence of Money on Fan Attitudes and Behaviors

Mahan III, Joseph - 2016

The sports gambling industry represents a multi-billion dollar enterprise composed of a variety of activities, the composition of which is under constant debate. Among the topics of importance is the effect of sports gambling (both legal and illegal) on the attitudes and behaviors of sport fans....

Persistent link: https://www.econbiz.de/10013006276

The effect of partitioned ticket prices on sport consumer perceptions and enduring attitudes

Hayduk, Ted, III; Brison, Natasha; Drayer, Joris - In: Journal of sport management : the official journal of … 35 (2021) 6, pp. 522-536

Persistent link: https://www.econbiz.de/10012744665

An assessment of fans' willingness to pay for team's environmental sustainability initiatives

Greenhalgh, Greg; Drayer, Joris - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 2, pp. 121-133

Persistent link: https://www.econbiz.de/10012815527

Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors

Kim, Koo Yul; Drayer, Joris - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 278-288

Persistent link: https://www.econbiz.de/10012816108

Exploring the explicit and implicit appeal of retro sport logos

Dwyer, Brendan; Scola, Zach; Drayer, Joris - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 296-307

Persistent link: https://www.econbiz.de/10012486865