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~person:"Drengner, Jan"
~subject:"Germany"
~type_genre:"Book section"
~type_genre:"Collection of articles written by one author"
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
Stand und Perspektiven der Eventforschung
1
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Die Wirkungen von Ambush-Marketing : Ausgewählte Ergebnisse einer empirischen Untersuchung anlässlich der Fußball-Europameisterschaft 2004
Drengner, Jan
;
Sachse, Manuel
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 71-87)
.
2005
Persistent link: https://www.econbiz.de/10003295876
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2
Events and loyalty formation : the role of satisfaction, felt community, emotional experience, and frequency of use
Drengner, Jan
;
Jahn, Steffen
;
Gaus, Hansjörg
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 151-165)
.
2010
Persistent link: https://www.econbiz.de/10008654331
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