Dreyer, Bent; Grønhaug, Kjell - In: European Journal of Marketing 46 (2012) 10, pp. 1268-1282
Purpose – This paper aims to address how firms cope when input due to primary uncertainty is unpredictable, and thus timely and adequate supply to customers are impossible to guarantee. Design/methodology/approach – Two sets of data are applied to capture uncertainties, flexibilities and...