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Building a Services Brand: Stages, People and Orientations

Chernatony, Leslie de; Drury, Susan; Segal-Horn, Susan - In: The service industries journal 23 (2003) 3, pp. 1-21

Persistent link: https://www.econbiz.de/10006256639

Using triangulation to assess and identify successful services brands

de Chernatony, Leslie; Drury, Susan; Segal-Horn, Susan - In: The service industries journal 25 (2005) 1, pp. 5-22

Persistent link: https://www.econbiz.de/10006230440

Identifying and sustaining services brands' values

De Chernatony, Leslie; Drury, Susan; Segal-Horn, Susan - In: Journal of marketing communications 10 (2004) 2, pp. 73-94

Persistent link: https://www.econbiz.de/10008117350

Using triangulation to assess and identify successful services brands

Chernatony, Leslie de; Drury, Susan; Segal-Horn, Susan - In: The Service Industries Journal 25 (2005) 1, pp. 5-21

This article examines the pragmatic use of triangulation to assess services brand success, and the theoretical and practical issues faced employing the technique. This is illustrated via a UK case study using triangulation to assess the relative success of services brands, so successful versus...

Persistent link: https://www.econbiz.de/10010620965