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Diffusing knowledge-based core competencies for leveraging innovation strategies : modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks
Gupta, Samir; Woodside, Arch G.; Dubelaar, Chris; … - In: Industrial marketing management : the international … 38 (2009) 2, pp. 219-227
Persistent link: https://www.econbiz.de/10003848022
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MEASUREMENT - Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies - The dominant logic in current advertising effec...
Woodside, Arch G.; Dubelaar, Chris - In: Journal of advertising research 43 (2003) 1, pp. 78-85
Persistent link: https://www.econbiz.de/10006505759
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A General Theory of Tourism Consumption Systems: A Conceptual Framework and an Empirical Exploration
Woodside, Arch G.; Dubelaar, Chris - In: Journal of travel research : a quarterly publication of … 41 (2002) 2, pp. 120-132
Persistent link: https://www.econbiz.de/10006892909