Can we identify the members of a community who are best- placed to diffuse information simply by asking a random sample of in- dividuals? We show that boundedly-rational individuals can, simply by tracking sources of gossip, identify those who are most central in a network according to...

The paper examines individuals’ abilities to identify the highly central people in their social networks, where centrality is defined by diffusion centrality (Banerjee, Chandrasekhar, Duflo, and Jackson, 2013), which characterizes a node’s influence in spreading information. It...