Showing 1 - 4 of 4
Evidence shows that marketers can direct consumers' limited attention to specific product attributes by making them “prominent”. This research asks: How should firms decide which attribute to make prominent in competitive environments? A key feature of this setting is that consumers'...
Persistent link: https://www.econbiz.de/10012971366
Many Customer Service Organizations (CSOs) reflect a tiered, or multi-level, organizational structure, which we argue imposes hassle costs for dissatisfied customers seeking high levels of redress. The tiered structure specifies that first-level CSO agents (e.g. call center operators) be...
Persistent link: https://www.econbiz.de/10014125557
We study the market for factual content and ask whether competition increases or decreases its provision. Factual content is supplied by commercial media who observe a set of facts depicting the true state of the world and selectively decide how to report them. Consumers value content that...
Persistent link: https://www.econbiz.de/10014037110
This paper examines position auctions with budget-constrained advertisers, a dominant bidding environment used by publishers to allocate positions in online advertising. Budget constraints play a crucial role in equilibrium bidding by inducing advertisers to strategically deplete a higher-ranked...
Persistent link: https://www.econbiz.de/10014169454