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Dumler, Michael
Wachenheim, Cheryl J.
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Journal of food products marketing
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Marketing a Branded Fresh Beef Product - Changes in the beef industry to improve its competitive position have been slow and relatively unsuccessful. Branded fresh beef products ha...
Wachenheim, Cheryl J.
;
Alonso, Carlos
;
Dumler, Michael
- In:
Journal of food products marketing
6
(
2000
)
1
,
pp. 53
Persistent link: https://www.econbiz.de/10007178670
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