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The environment surrounding telecom companies has changed dramatically since most were privatized in the 1980s. Under the influence of regulations, they had faced globalization and have repeatedly divided and consolidated to improve competitiveness. From the technology and marketing points of...
Persistent link: https://www.econbiz.de/10009432269
Advanced or smart metering has been a hot topic in the electricity community for several years. Despite the excitement about the technology, few business cases are actually able to justify the investment cost. One reason for the gap between costs and benefits is that major benefits such as...
Persistent link: https://www.econbiz.de/10009432989
(cont.) that threaten to disappear cause decision makers to invest more effort and money in order to keep these options open, even when the options themselves seem to be of little interest. The last experiment provides initial evidence that the mechanism underlying the tendency to keep doors...
Persistent link: https://www.econbiz.de/10009433176
The long-run effect of banner advertisements is among the most complex topic in the internet world. Media spending on online marketing has grown from $3 billion in 1999 to $9 billion in 2004. Forecasts (Jupiter Research 2005) expect this growth to double in the next five years. The proportion of...
Persistent link: https://www.econbiz.de/10009433250