Showing 1 - 4 of 4
This thesis consists of five related essays which explore new approaches to help design successful and profitable new products. The primary focus is the front end of the process where the product development team is seeking improved input from customers and improved ideas for developing products...
Persistent link: https://www.econbiz.de/10009432942
The recent surge in the globalization of markets in various industries has brought global brands to the attention of consumers worldwide. Just as information connects consumers across geographical borders in seconds, globalization is a common stream among many industries, which leads consumers...
Persistent link: https://www.econbiz.de/10009433104
(cont.) that threaten to disappear cause decision makers to invest more effort and money in order to keep these options open, even when the options themselves seem to be of little interest. The last experiment provides initial evidence that the mechanism underlying the tendency to keep doors...
Persistent link: https://www.econbiz.de/10009433176
The long-run effect of banner advertisements is among the most complex topic in the internet world. Media spending on online marketing has grown from $3 billion in 1999 to $9 billion in 2004. Forecasts (Jupiter Research 2005) expect this growth to double in the next five years. The proportion of...
Persistent link: https://www.econbiz.de/10009433250