This document investigates the possibilities of software entrepreneurship in developing economies, particularly Mexico, from an entrepreneur's perspective. It includes a broad analysis of the entrepreneurial environment in Mexico - venture capital, talent, regulation and market, in which it also...

This dissertation raises two questions: How do customers come to understand and use a technology? What is the influence of customers using a technology on industry evolution and competition? I use two historical cases to answer these questions. The first considers how insurance firms came to...

Much of the innovation literature focuses exclusively on product-oriented companies. While scholars have begun researching innovation in service companies, the field of service innovation remains undeveloped and relatively immature. This paper begins with a summary of the various differences...

(cont.) that threaten to disappear cause decision makers to invest more effort and money in order to keep these options open, even when the options themselves seem to be of little interest. The last experiment provides initial evidence that the mechanism underlying the tendency to keep doors...

The long-run effect of banner advertisements is among the most complex topic in the internet world. Media spending on online marketing has grown from $3 billion in 1999 to $9 billion in 2004. Forecasts (Jupiter Research 2005) expect this growth to double in the next five years. The proportion of...