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Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
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Young people's use of online social networking sites : uses and gratifications perspective
Dunne, Áine; Lawlor, Margaret-Anne; Rowley, Jennifer - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10003982766
Cover Image
Young people's use of online social networking sites : uses and gratifications perspective
Dunne, Áine; Lawlor, Margaret-Anne; Rowley, Jennifer - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10009896818