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TOURISTS’ PERSPECTIVE OF THE BRAND IMAGE OF MAURITIUS
Naidoo, Perunjodi; Ramseook-Munhurrun, Prabha; … - In: International Journal of Management and Marketing Research 3 (2010) 3, pp. 95-106
in first-time customer purchase, positive word-of-mouth (WOM) and customer loyalty. Mauritius is a popular holiday … island. The current study aims to fill this gap by investigating the brand image of Mauritius among European tourists. A …-way ANOVA are used to analyze the results. The results reveal that the brand image of Mauritius is associated mostly with the …
Persistent link: https://www.econbiz.de/10011205620
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The impact of long haul destinations on carbon emissions : the case of Mauritius
Durbarry, Ramesh; Seetanah, Boopen - In: Journal of hospitality marketing & management 24 (2015) 3/4, pp. 401-410
Persistent link: https://www.econbiz.de/10011292838
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Tourism and economic growth : the case of Mauritius
Durbarry, Ramesh - In: Tourism economics : the business and finance of tourism … 10 (2004) 4, pp. 389-401
Persistent link: https://www.econbiz.de/10002450202
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Tourists' perspective of the brand image of Mauritus
Naidoo, Perunjodi; Ramseook-Munhurrum, Prabha; … - In: International journal of management and marketing … 3 (2010) 3, pp. 95-106
Persistent link: https://www.econbiz.de/10008807617
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Labour market effects of trade liberalisation : the case Case of Mauritius
Ramessur, Taruna Shalini; Durbarry, Ramesh - In: The Estey Centre journal of international law and trade … 10 (2009) 2, pp. 30-40
Persistent link: https://www.econbiz.de/10009566044
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The level of service quality in the mobile telephony sector : the case of Mauritius
Mahadeo, J. D.; Durbarry, Ramesh - In: International journal of services and operations management 4 (2008) 6, pp. 730-744
Persistent link: https://www.econbiz.de/10003765136
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Tourists’ Perspective of the Brand Image of Mauritius
Naidoo, Perunjodi; Ramseook-Munhurrun, Prabha; … - 2011
in first-time customer purchase, positive word-of-mouth (WOM) and customer loyalty. Mauritius is a popular holiday … island. The current study aims to fill this gap by investigating the brand image of Mauritius among European tourists. A … to analyze the results. The results reveal that the brand image of Mauritius is associated mostly with the Sun, Sea and …
Persistent link: https://www.econbiz.de/10014180377