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Exploring new product portfolio management decisions : the role of managers' dispositional traits
McNally, Regina C.; Durmusoglu, Serdar S.; Calantone, … - In: Industrial marketing management : the international … 38 (2009) 1, pp. 127-143
Persistent link: https://www.econbiz.de/10003810434
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Exploring new product portfolio management decisions: The role of managers' dispositional traits
Mcnally, Regina C.; Durmusoglu, Serdar S.; Calantone, … - In: Industrial marketing management : the international … 38 (2009) 1, pp. 127
Persistent link: https://www.econbiz.de/10008162545
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Marketing strategy decision making in new product development : direct effects and moderation by market information time sensitivity and analyzability
Durmusoglu, Serdar S.; Atuahene-Gima, Kwaku; Calantone, … - In: European journal of innovation management 26 (2023) 6, pp. 1619-1648
Persistent link: https://www.econbiz.de/10014500573
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Exploring new product portfolio management decisions: The role of managers' dispositional traits
McNally, Regina C.; Durmusoglu, Serdar S.; Calantone, … - In: Industrial marketing management : the international … 38 (2009) 1, pp. 127-144
Persistent link: https://www.econbiz.de/10008879154
Cover Image
Exploring new product portfolio management decisions: The role of managers' dispositional traits
McNally, Regina C.; Durmusoglu, Serdar S.; Calantone, … - In: Industrial marketing management : the international … 38 (2009) 1, pp. 127-144
Persistent link: https://www.econbiz.de/10008446487
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New product development team performance : a historical meta-analytic review of its nomological network
Durmusoglu, Serdar S.; Calantone, Roger J. - In: The journal of business & industrial marketing 38 (2023) 1, pp. 12-35
Persistent link: https://www.econbiz.de/10013539009