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Durvasula, Srinivas
Watson, John
127
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European journal of marketing : EJM
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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PAPERS - Does Vanity Describe Other Cultures? A Cross-Cultural Examination of the Vanity Scale
Durvasula, Srinivas
;
Lysonski, Steven
;
Watson, John
- In:
Journal of consumer affairs : official publication of …
35
(
2001
)
1
,
pp. 180-199
Persistent link: https://www.econbiz.de/10006181602
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2
Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand? A longitudinal view
Lysonski, Steven
;
Durvasula, Srinivas
;
Watson, John
- In:
European journal of marketing : EJM
37
(
2003
)
3
,
pp. 385-406
Persistent link: https://www.econbiz.de/10006084798
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