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PAPERS - Does Vanity Describe Other Cultures? A Cross-Cultural Examination of the Vanity Scale
Durvasula, Srinivas; Lysonski, Steven; Watson, John - In: Journal of consumer affairs : official publication of … 35 (2001) 1, pp. 180-199
Persistent link: https://www.econbiz.de/10006181602
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Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand? A longitudinal view
Lysonski, Steven; Durvasula, Srinivas; Watson, John - In: European journal of marketing : EJM 37 (2003) 3, pp. 385-406
Persistent link: https://www.econbiz.de/10006084798
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Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand? A longitudinal view
Lysonski, Steven; Durvasula, Srinivas; Watson, John - In: European Journal of Marketing 37 (2003) 3/4, pp. 385-406
New Zealand has gone through a radical metamorphosis since free market economics were introduced in the mid‐1980s. Marketing managers are particularly interested in the views of consumers about issues dealing with marketing activities. Negative views could signal consumer backlash against free...
Persistent link: https://www.econbiz.de/10014722077