A key feature of online gaming, which serves as an important measure of consumer engagement with a game, is level progression, wherein players make play-or-quit decisions at each level of the game. Understanding users’ level progression behavior is therefore fundamental to game designers. In...

Many e-commerce platforms provide marketing tools to help their sellers attract customers and enhance user experience. However, there is virtually no theoretical framework or systematic evidence that provides insights to platforms on how their business customers use these marketing tools. In...