1. Strategic alliances and culture in a globalizing world / Rajesh Kumar and T.K Das -- 2. Why do international alliances fail? : some insights from culture and human social biology / Gert Jan Hofstede -- 3. Creating a supportive culture for corporate entrepreneurship : balancing creativity and...

Firms all over the world are entering into strategic alliances. Successful alliance management, however, requires corporations to adapt their management models to the demands of this new mode of organization. New tools, techniques and ideas need to be introduced in order to fully benefit from...