Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dwivedi, Yogesh Kumar"
~person:"Foxall, Gordon R."
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Consumer behaviour
263
Konsumentenverhalten
253
Brand management
59
Markenführung
59
Brand image
46
Markenimage
46
Beziehungsmarketing
38
Relationship marketing
38
Advertising effects
35
Social Web
35
Social web
35
Werbewirkung
35
Internet marketing
32
Online-Marketing
32
Brand
29
Markenartikel
28
Verbraucherverhalten
27
Viral marketing
25
Virales Marketing
25
Innovation adoption
23
Innovationsakzeptanz
23
Advertising
22
Emotion
22
Werbung
22
Customer satisfaction
18
Kundenzufriedenheit
18
Marketingmanagement
17
Online retailing
17
Online-Handel
17
Einzelhandel
14
Retail trade
14
Theorie
14
Theory
14
Behavioral economics
11
Confidence
11
Product Placement
11
Product placement
11
Verhaltensökonomik
11
Vertrauen
11
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
10
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
17
Author
All
Dwivedi, Yogesh Kumar
Foxall, Gordon R.
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Ko, Eunju
10
Sheth, Jagdish N.
10
Bauer, Hans H.
9
Hawkins, Del I.
9
Keller, Kevin Lane
9
Melewar, T. C.
9
Best, Roger J.
8
Homburg, Christian
8
Kumar, V.
8
Spann, Martin
8
Esch, Franz-Rudolf
7
Gierl, Heribert
7
MacInnis, Deborah J.
7
Olson, Jerry C.
7
Ozuem, Wilson
7
Peter, Jerome Paul
7
Rajagopal
7
Wiedmann, Klaus-Peter
7
Bruwer, Johan
6
Chintagunta, Pradeep K.
6
Mothersbaugh, David L.
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Gao, Tao
5
Krishna, Aradhna
5
Martínez-López, Francisco J.
5
Nasiry, Javad
5
Park, C. Whan
5
Pauwels, Koen
5
Rohm, Andrew J.
5
Schmidt, Klaus M.
5
Schultz, Don E.
5
Srivastava, R. K.
5
Sultan, Fareena
5
Thomas, Sujo
5
more ...
less ...
Published in...
All
Chandos social media series
1
Edward Elgar E-Book Archive
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of global fashion marketing : JGfM
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Springer eBook Collection
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
2
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
3
Fashion
marketing in the metaverse
Mogaji, Emmanuel
;
Dwivedi, Yogesh Kumar
;
Raman, Ramakrishnan
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
Saved in:
4
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
5
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Saved in:
6
The marketing firm : economic psychology of corporate behaviour
Vella, Kevin J.
;
Foxall, Gordon R.
-
2011
Persistent link: https://www.econbiz.de/10009313773
Saved in:
7
Brand
-related and situational influences on demand elasticity
Foxall, Gordon R.
;
Yan, Ji
;
Oliveira-Castro, Jorge M.
; …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 73-81
Persistent link: https://www.econbiz.de/10009720386
Saved in:
8
Marketing : a behavioural perspective
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001632823
Saved in:
9
The theory of the marketing firm : responding to the imperatives of consumer-orientation
Foxall, Gordon R.
-
2021
Persistent link: https://www.econbiz.de/10012626007
Saved in:
10
Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
-
2017
Persistent link: https://www.econbiz.de/10011570193
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
