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~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Markenartikel"
~subject:"Marketing management"
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Markenartikel
Marketing management
Consumer behaviour
190
Konsumentenverhalten
189
Brand management
56
Markenführung
56
Brand image
45
Markenimage
45
Advertising effects
35
Beziehungsmarketing
35
Relationship marketing
35
Werbewirkung
35
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33
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33
Internet marketing
31
Online-Marketing
31
Brand
26
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24
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24
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Innovation adoption
21
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21
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18
Customer satisfaction
17
Kundenzufriedenheit
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Online retailing
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Online-Handel
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Retail trade
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Confidence
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Marketingmanagement
11
Product Placement
11
Product placement
11
Vertrauen
11
Dienstleistungsqualität
10
Fashion
10
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Mobile business
10
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English
35
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Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Keller, Kevin Lane
38
Sattler, Henrik
35
Esch, Franz-Rudolf
34
De Chernatony, Leslie
33
Bruhn, Manfred
30
Burmann, Christoph
28
Fournier, Susan
27
Huber, Frank
26
Dawes, John
25
Ko, Eunju
25
Baumgarth, Carsten
24
Phau, Ian
24
Bauer, Hans H.
23
Melewar, T. C.
22
Hildebrandt, Lutz
20
Chintagunta, Pradeep K.
19
Franses, Philip Hans
19
Gierl, Heribert
19
Hruschka, Harald
19
Meffert, Heribert
19
Sarkar, Abhigyan
19
Bronnenberg, Bart J.
18
Romaniuk, Jenni
18
Ahlert, Dieter
17
Diamantopoulos, Adamantios
17
Fetscherin, Marc
17
Wiedmann, Klaus-Peter
17
Bang, Nguyen
16
Steenkamp, Jan-Benedict E. M.
16
Dubé, Jean-Pierre
15
Herrmann, Andreas
15
Kapferer, Jean-Noël
15
King, Stephen
15
MacInnis, Deborah J.
15
Sharp, Byron
15
Aaker, David A.
14
Guzman, Francisco
14
Khan, Imran
14
Olbrich, Rainer
14
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Journal of promotion management : innovations in planning and applied research
4
Journal of business research : JBR
3
Journal of retailing and consumer services
3
The journal of product & brand management
3
International journal of advertising : the quarterly review of marketing communications
2
Psychology & marketing
2
Chandos social media series
1
Cogent business & management
1
Cutting edge international research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business performance management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of advertising
1
Journal of communication management
1
Journal of global fashion marketing : JGfM
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Marketing letters : a journal of research in marketing
1
Operations management research : OMR ; advancing practice through theory
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
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ECONIS (ZBW)
35
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
4
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
5
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
6
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
7
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
8
Brand
logos versus
brand
names : a comparison of the memory effects of textual and pictorial
brand
elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
9
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
10
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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