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~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Marketing management"
~subject:"Mobile Business"
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Marketing management
Mobile Business
Consumer behaviour
190
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189
Brand management
56
Markenführung
56
Brand image
45
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45
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21
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Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Liébana-Cabanillas, Francisco
12
Ko, Eunju
11
Spann, Martin
11
Bauer, Hans H.
10
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Keller, Kevin Lane
9
Melewar, T. C.
9
Best, Roger J.
8
Chawla, Deepak
8
Homburg, Christian
8
Karjaluoto, Heikki
8
Kumar, V.
8
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Heinemann, Gerrit
7
MacInnis, Deborah J.
7
Olson, Jerry C.
7
Ozuem, Wilson
7
Peter, Jerome Paul
7
Rajagopal
7
Verhoef, Peter C.
7
Wiedmann, Klaus-Peter
7
Bruwer, Johan
6
Buse, Stephan
6
Chintagunta, Pradeep K.
6
Foxall, Gordon R.
6
Groß, Michael
6
Mothersbaugh, David L.
6
Smith, N. Craig
6
Srivastava, R. K.
6
Vrontis, Demetris
6
Yang, Kiseol
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Gao, Tao
5
Ghose, Anindya
5
Kalinić, Zoran
5
Kirchgeorg, Manfred
5
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International journal of Indian culture and business management
2
International journal of bank marketing
2
Journal of retailing and consumer services
2
The marketing review
2
Chandos social media series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of communication management
1
Journal of global fashion marketing : JGfM
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Technological forecasting & social change : an international journal
1
The journal of business & industrial marketing
1
The journal of product & brand management
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ECONIS (ZBW)
21
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1
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
2
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
3
Fashion
marketing in the metaverse
Mogaji, Emmanuel
;
Dwivedi, Yogesh Kumar
;
Raman, Ramakrishnan
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
Saved in:
4
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
5
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Saved in:
6
Exploring consumer adoption of proximity mobile payments
Slade, Emma
;
Williams, Michael D.
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 209-223
Persistent link: https://www.econbiz.de/10011300879
Saved in:
7
Devising a research model to examine adoption of mobile payments : an extension of UTAUT2
Slade, Emma L.
;
Williams, Michael D.
;
Dwivedi, Yogesh Kumar
- In:
The marketing review
14
(
2014
)
3
,
pp. 311-336
Persistent link: https://www.econbiz.de/10011444929
Saved in:
8
Adoption of M-commerce : examining factors affecting intention and behaviour of Indian consumers
Dwivedi, Yogesh Kumar
;
Tamilmani, Kuttimani
;
Williams, …
- In:
International journal of Indian culture and business …
8
(
2014
)
3
,
pp. 345-360
Persistent link: https://www.econbiz.de/10010401587
Saved in:
9
Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
-
2017
Persistent link: https://www.econbiz.de/10011570193
Saved in:
10
IRCTC mobile ticketing adoption in an Indian context
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
; …
- In:
International journal of Indian culture and business …
11
(
2015
)
2
,
pp. 155-183
Persistent link: https://www.econbiz.de/10011588536
Saved in:
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