//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dwivedi, Yogesh Kumar"
~subject:"Competition"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Ethical branding in franchisin...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Competition
Online-Marketing
Brand management
10
Markenführung
10
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
7
Markenimage
7
Brand
5
Markenartikel
5
Beziehungsmarketing
4
Computerspiel
4
Internet marketing
4
Relationship marketing
4
Social Web
4
Social web
4
Video game
4
Advertising effects
3
Werbewirkung
3
Advertising
2
Brand memory
2
In-game advertising
2
Werbung
2
Access platform
1
Attitude
1
B-to-B-Marketing
1
Brand attitude
1
Brand credibility
1
Brand engagement
1
Brand equity
1
Brand experience
1
Brand governance
1
Brand involvement
1
Brand logo
1
Brand loyalty
1
Brand name
1
Brand trust
1
Business ethics
1
Business-to-business marketing
1
Cognitive dissonance
1
more ...
less ...
Online availability
All
Undetermined
3
Free
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Dwivedi, Yogesh Kumar
Pies, Ingo
10
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Kreutzer, Ralf T.
6
Lütge, Christoph
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Burmann, Christoph
5
Filieri, Raffaele
5
Frank, Robert H.
5
Guzman, Francisco
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
5
Kunkel, Thilo
5
Loginova, Oksana
5
Michaelidou, Nina
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Pauwels, Koen
5
Perrigot, Rozenn
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Shleifer, Andrei
5
Sreejesh, S.
5
Teichmann, Julia
5
Acharya, Viral V.
4
Alavi, Shirin
4
Alviarez, Vanessa
4
Ashraf, Sarfraz
4
Berndt, Ernst R.
4
Chakraborty, Uttam
4
Chen, Huan
4
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Operations management research : OMR ; advancing practice through theory
1
Psychology & marketing
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->