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Mobile Marketing Channel : Online Consumer Behavior

Shareef, Mahmud Akhter - 2016

Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target Marketing and Development of the Communication Channel -- 7...

Persistent link: https://www.econbiz.de/10014019777

Mobile marketing channel : online consumer behavior

Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - 2016

Persistent link: https://www.econbiz.de/10011484549

Social media in the marketing context : a state of the art analysis and future directions

Plume, Cherniece J.; Dwivedi, Yogesh Kumar; Slade, Emma L. - 2017

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Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers

Shareef, Mahmud Akhter; Mukerji, Bhasker; Alryalat, … - In: Journal of retailing and consumer services 43 (2018), pp. 258-268

Persistent link: https://www.econbiz.de/10011883212

Factors influencing user adoption of Web 2.0 applications

Dwivedi, Yogesh Kumar; Ramdani, Boumediene; Williams, … - In: International journal of Indian culture and business … 7 (2013) 1, pp. 53-71

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Social commerce adoption research from the consumer context : a literature review

Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: International journal of business information systems : … 25 (2017) 4, pp. 510-525

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Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776

Persistent link: https://www.econbiz.de/10014290859

Does online retail coupons and memberships create favourable psychological disposition?

Balakrishnan, Janarthanan; Foroudi, Pantea; Dwivedi, … - In: Journal of business research : JBR 116 (2020), pp. 229-244

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The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations

Algharabat, Raed; Rana, Nripendra P.; Dwivedi, Yogesh Kumar - In: Journal of retailing and consumer services 40 (2018), pp. 139-149

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Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world

Arya, Vikas; Sambyal, Rachita; Sharma, Anshuman; … - In: Journal of consumer behaviour 23 (2024) 2, pp. 556-585

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