The aim of the research is to apply the results of fuzzy measurement of consumer preferences on durable goods market for customer segmentation. New phenomena on durable goods market manifest itself in consumer behaviour. As a result, the brand acts as the most important feature while purchasing...

Wealthier individuals engage in healthier behavior. This paper seeks to explain this phenomenon by developing a theory of health behavior, and exploiting both lottery winnings and inheritances to test the theory. We distinguish between the direct monetary cost and the indirect health cost (value...

Wealthier individuals engage in healthier behavior. This paper seeks to explain this phenomenon by developing a theory of health behavior, and exploiting both lottery winnings and inheritances to test the theory. It distinguishes between the direct monetary cost and the indirect health cost...