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~person:"Eagle, Lynne C."
~subject:"Marketing"
~type:"book"
~type:"journal"
~type_genre:"Konferenzschrift"
~type_genre:"Non-commercial literature"
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Eagle, Lynne C.
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Working paper / Department of Commerce, College of Business, Massey University
8
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ECONIS (ZBW)
8
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1
The games marketers play : perspectives on
marketing
communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
2
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Bulmer, Sandy
-
2004
Persistent link: https://www.econbiz.de/10002084558
Saved in:
3
Product withdrawal pandemonium :
marketing
communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
Saved in:
4
Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Styles, Erica
;
Reid, Jim
-
2005
Persistent link: https://www.econbiz.de/10003142667
Saved in:
5
Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.
;
Chamberlain, Kerry
;
Zou, Liping
-
2002
Persistent link: https://www.econbiz.de/10001722271
Saved in:
6
Balancing
marketing
education and information technology : matching needs or needing a better match?
Eagle, Lynne C.
;
Hunt, Lynne
;
Kitchen, Philip
-
2002
Persistent link: https://www.econbiz.de/10001726430
Saved in:
7
A doctor's dilemma : does direct to the consumer promotion of prescription drugs change
marketing
communication channels and doctor-patient relationships?
Eagle, Lynne C.
;
Chamberlain, Kerry
-
2002
Persistent link: https://www.econbiz.de/10001715417
Saved in:
8
Globalization, integration and gray
marketing
:
marketing
communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
Saved in:
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