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Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta; Eagle, Lynne C.; Bulmer, Sandy - 2004
Persistent link: https://www.econbiz.de/10002084558
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Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.; Hawkins, Jacinta; Kitchen, Philip J.; … - 2004
Persistent link: https://www.econbiz.de/10002084600
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A doctor's dilemma : does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Eagle, Lynne C.; Chamberlain, Kerry - 2002
Persistent link: https://www.econbiz.de/10001715417
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Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.; Eagle, Lynne C. - 2001
Persistent link: https://www.econbiz.de/10001650592
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Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.; Chamberlain, Kerry; Zou, Liping - 2002
Persistent link: https://www.econbiz.de/10001722271
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Balancing marketing education and information technology : matching needs or needing a better match?
Eagle, Lynne C.; Hunt, Lynne; Kitchen, Philip - 2002
Persistent link: https://www.econbiz.de/10001726430
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Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.; Hawkins, Jacinta; Styles, Erica; Reid, Jim - 2005
Persistent link: https://www.econbiz.de/10003142667
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The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph; Bulmer, Sandy; Eagle, Lynne C. - 2005
Persistent link: https://www.econbiz.de/10003332093