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Eggers, Walter
Batzer, Erich
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Marke und Markenartikel als Instrumente des Wettbewerbs : [Marke und Markenartikel, Markenpsychologie, Profilierungsstrategien ...]
Dichtl, Erwin
(
ed.
);
Batzer, Erich
(
contributor
); …
-
1992
Persistent link: https://www.econbiz.de/10000339588
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